• Use the best most even light possible. Turn off your flash and if you can’t afford special lights and equipment simply shoot your work outdoors. There is nothing like pure daylight to make your images color perfect. Of course, adjustments can be made in your photo editing software.
• Shoot the piece absolutely, positively flat. When you hold the camera up make sure it isn’t tilting backwards or forwards. There is almost no way to correct an image that is tilted. You can rotate an image that is shot flat but not straight, however. (Does that make sense?)
Once the image is in the computer here are some things that you should work on…
Crop the image properly – if it is a 2-Dimensional square piece (i.e. a painting on canvas). If it is a 3-D piece, has uneven edges or is sculptural than make sure the background is either black, white or a neutral gray. I find that a neutral color usually works the best.
Make sure your image is color correct – down to the last increment. There is nothing more frustrating to a juror to accept a work based on the colors in the image, only to find it’s completely different when they accept it. Your piece can be rejected on arrival because of this so get it right!
Make sure your lighting is perfectly even – that there is no flash or bright spots and that the image can be seen at it’s best and perfectly. This is the worst infraction I’ve seen and if I have any doubt – in my experience as a juror – I will turn it down.
Remember that just because your piece is accepted in an exhibition, it may be rejected on the spot because it doesn’t match your image. Consistency and Professionalism are key in everything you do.