Digital Imaging: Making Your Images Look Good

Here are some tips I’ve learned over the years to making your images look not only perfect but absolutely professional.  The first thing I can tell you is that I’ve spent most of my time using one program to edit images and that is Photoshop.  I’ve used the full blown and the Elements and I find them to be THE best editing software on the market.  There are other programs but they are usually sub-par.  If you can’t afford the full blown Photoshop, Photoshop Elements is less expensive and can do almost everything the full blown Photoshop can do.
The basic features you will need in any photo editing software you choose are as follows:Image Size – the ability to change the inches as well as pixel size.

Cropping – the ability to crop your images for details or just getting rid of some background that might show up.
Color Adjustment – the ability to make your image color perfect, adjusting warmth and coolness or tone.Light Adjustment – the ability to brighten or darken your image as needed.

Rotate – sometimes you will need to rotate the image by an increment in order to crop it properly.
Sharpening and Light and Contrast – the ability to change the focus or sharpen your image.
Before you get to the computer however, you should consider the following tips for using your camera.

• Use the best most even light possible.  Turn off your flash and if you can’t afford special lights and equipment simply shoot your work outdoors.  There is nothing like pure daylight to make your images color perfect. Of course, adjustments can be made in your photo editing software.

• Shoot the piece absolutely, positively flat.  When you hold the camera up make sure it isn’t tilting backwards or forwards.  There is almost no way to correct an image that is tilted.  You can rotate an image that is shot flat but not straight, however.  (Does that make sense?)

Once the image is in the computer here are some things that you should work on…

Crop the image properly –  if it is a 2-Dimensional square piece (i.e. a painting on canvas). If it is a 3-D piece, has uneven edges or is sculptural than make sure the background is either black, white or a neutral gray.  I find that a neutral color usually works the best.

Make sure your image is color correctdown to the last increment. There is nothing more frustrating to a juror to accept a work based on the colors in the image, only to find it’s completely different when they accept it. Your piece can be rejected on arrival because of this so get it right!

Make sure your lighting is perfectly even – that there is no flash or bright spots and that the image can be seen at it’s best and perfectly.  This is the worst infraction I’ve seen and if I have any doubt – in my experience as a juror – I will turn it down.

Remember that just because your piece is accepted in an exhibition, it may be rejected on the spot because it doesn’t match your image. Consistency and Professionalism are key in everything you do.

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