One of the most important questions, that can help your viewer get into your mind and your heart, is how does the act of making art make you feel. Is it a wonderment. an excitement, calming, peaceful. What’s going on in your being? What does it do for your soul?
Someone with a passion for art, who doesn’t have the ability to make it, cannot conceive of why you do it and how you feel. If you can touch them in that way your statement will ultimately be successful. Walk them into the studio with you.
The best way to do this is to bring the five senses into your writing. That is Sight, Smell, Touch, Feel and Taste. Okay, maybe the last one doesn’t exactly apply to art making. Writers will also tell you to show not tell. So describe what your studio looks like, how it smells and feels. Is it the best place in the world for you to be in? Why? If you’re a painter, for example, where are the paints in your studio and why? What do they feel like? How do they smell? What is your surface and why do you use it? What effects are you hoping to achieve?
That said, you don’t want to cross that line of telling the viewer how to look at your art. That’s crossing into the art historical, curatorial description of your work. You want to tell them what you see in it, not what you want them to see.
Try this exercise. Get a piece of paper and your favorite writing tool. Get into that relaxed creative zone. Then write about your studio. Imagine that you are someone else walking in the door and describe every detail of what it looks like, feels like, smells like, etc. You will write a lot, and don’t worry about that. This is primarily to get you in touch with showing and not telling. In touch with the senses.
One more tip, beware of using too many adjectives. Be aware of what adjectives you are using and why. A general rule is to not use more than two adjectives to describe something but rules are meant to be broken. The repetition I described in the last post may apply to this.
As always have fun with this. Espousing freely helps you find your artistic voice, your writer’s voice and can give you a lot of confidence.
Have fun with this exercise.