Social Media: Blogging: An Introduction

In 2011, Technorati.com (a powerful blog search engine) was tracking 120 million active blogs. That number has been growing at a rapid pace daily. There is an active audience for blogs and people will want to hear from you. They will be interested in what you have to say and want to hear more.

The word Blog is a combination of the words Web and Log. The blogging format was originally created for a single author to create a daily log of their activities. Almost like a diary. Today major companies and news outlets have what are called multi-author blogs. The New York Times has a Blog called ArtsBeat among many others. Even the Metropolitan Museum of Art has “Met Blogs”.

There are smaller blogs that referred to as Niche Blogs. Blogs that focus on one thing and do it well. Such as a neighborhood, a celebrity, a featured item or an artist. A good example of a neighborhood blog is We Heart Astoria: Delivering the Inside Scoop In and Out of Astoria. They combine this with active Social Media accounts and have 5,842 followers on Facebook as of this post.

The reason that there are so many blogs is that it is easy to start one. The only thing you need is a computer and access to the internet. You don’t need to know fancy internet code such as .html, .CSS or JavaScript. It’s as easy to use as a word processing software such as Microsoft Word. You can use code if you know how but you don’t need to. You can choose a design simply by choosing a theme and customizing it. You can create posts in text, audio, video or post images. There are blogs that are nothing but video and those are called Vlogs. There are also blogs that are nothing but audio and those are called Podcasts.

The difference between a blog and a website is that a blog is interactive and a website is static. People can and will comment and leave feedback on your blog. You will answer and suddenly a whole entire conversation has started. If you use good etiquette your commenters, followers and readers will tell their friends about you, link to your blog and tell other bloggers about you.

Those bloggers will link to your blog and you will link back. This will increase traffic to your blog exponentially. If you link your blog to your website – and you definitely should – it will increase traffic to your website as well. The most important thing a blog will do for you is to increase your exposure and your readers will come back for more because they can see who you are in a wonderful way.

A blog is a unique creative outlet. Remember always that you are an artist because you have something to say visually. Here is your place to put that into words. To let the world know, and those critics that matter, just what that message is again and again. Tell them what you like and don’t like, what inspires you, what you’re working on. You can simply tell your readers what you’re working on today, or what happened in your studio. You can review exhibitions you’ve gone to, giving your readers an artists perspective.  Believe me, that will fascinate them.

There are some things you can do to make your blog really visible and really good looking. In the coming posts I will go into that so please stay tuned.

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