The Art World Interviews: Altoon Sultan on Blogging

Since I am discussing blogging here I thought it would be good to hear from an artist who is also a marvelous blogger.  I am so glad she agreed to do it and it was an honor to have Altoon Sultan answer my questions.

About Altoon Sultan
Altoon Sultan is a New Yorker, Brooklyn born and bred, who now lives on an old hill farm in Vermont’s Northeast Kingdom, where she makes art––paintings, textiles, prints, photographs––gardens, and blogs. She exhibited her paintings for 30 years in the prestigious Marlborough and Tibor de Nagy galleries, and in shows nationally and internationally. She has a solo show coming up in October of 2014 at McKenzie Fine Art in NYC. Her work is in many public and private collections, including the Metropolitan Museum of Art, the Tate Gallery, London, and the Library of Congress, Washington, D.C. Her awards include two National Endowment for the Arts Fellowship Grants and an Academy Award from the American Academy of Arts and Letters. She is also the author of an instructional book on egg tempera titled The Luminous Brush: Painting with Egg Tempera.

Melissa Wolf: What made you decide to start a blog?

Altoon Sultan: When my gallery and I parted ways five years ago, I wanted to have a web presence. At the time I didn’t know of the do-it-yourself, inexpensive website hosts, but I did know about Blogger, so I began a blog. Right from the beginning I realized that I wanted to integrate my life––gardening, nature, cooking––into the blog, along with art.

Melissa Wolf: Do you have a specific schedule for your posts?

Altoon Sultan: No. When I began the blog I used to post more often, five or six times a week, but the posts were shorter: fewer photos, fewer words. Now I’ll post two or three or four times a week; I want a clearer theme with each post.

Melissa Wolf: Do you do anything to to increase your following/visibility?

Altoon Sultan: No. When I started I let my friends know in an email, but that was it. The only thing I did, which certainly increased the blog’s visibility, was to join Facebook and link to each new post there. The blog has a great deal more traffic because of Facebook. Sometimes other bloggers will link to my posts, which also brings new readers, but I don’t seek that out.

Melissa Wolf: How do you decide on what to write?

Altoon Sultan: I write about my own work and I write about whatever interests me, whether it is film, books, recipes, art exhibitions, the flora and fauna around me. I feel compelled to write about things that I love. Sometimes something I read or something I see makes me think about an interesting topic; I keep a notebook next to the computer to note ideas down. This thought process helps to keep my mind open and fluid, which often gives rise to yet other ideas.

Melissa Wolf: Do you have any advice for a beginning blogger?

Altoon Sultan: Blog about what interests you; put your heart into it.

• Visit Altoon Sultan’s Blog Studio and Garden: www.http://altoonsultan.blogspot.com/

Altoon Sultan’s Website: http://www.altoonsultan.com/

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