Social Media: Anatomy of a Blog

Before I give you tips about writing for your blog I thought it would be good for you to be familiar with the terminology. Here is a glossary of commonly used terms….

About/Profile Page
A page on your blog that is your biography and why you are writing a blog. You can use your bio or artist statement combined with a statement about what you are writing about. WordPress links to something called Gravatar.

Archives
A listing of your posts in reverse order by date.

Atom Feed
A means by which readers can subscribe to your content and view it via a feed reader. (See also feed reader and RSS Feed).

Backlink or Trackback
A reference link used to notify another blog when you have linked to them on your blog. They usually appear in the comments section of a blog post.

Blogging Application
A program or website that allows you to create, manage and post on your blog. Examples are: Blogger, WordPress, Typepad, Moveable Type, Tumblr and LiveJournal.

Blogger
A person who writes content for a blog.

Blogging
The act of writing and publishing blog posts.

Blog Host
A company that provides the space to host your blog. (See Blogging Application).

Blog Roll or Links
A list of links of blogs that you like or recommend. They are usually linked to a blog topic or other sites that a blogger enjoys. There is a widget that will show them in the sidebar.

Blogosphere
The online blogging community made up of bloggers from around the world.

Category or Label
A way of separating blog posts that will make it easy to find your posts. You can add a widget to the sidebar that has a linked list of your categories.

Comment
An opinion or thought in response to a specific post. Comments are what make blogs social.

Comment Moderation
Something I highly recommend that you turn on behind the scenes in your dashboard in your blog. This allows you to approve comments before they are made public. You can avoid negative comments and trolls.

Dashboard
The primary page where you will manage your blog. You will post, see your statistics, moderate comments, change your settings, design the theme or template for your blog and more.

Feed Reader
A tool used to read RSS and Atom Feeds.

Footer
The area of the blog on the bottom of your blog where you will put a copyright link, contact information, comment policy, etc.

Gravatar or Avatar
Gravatar allows you to create an image and a profile that follows you wherever you are on the web. So if you comment on another blog your Gravatar will show up as an icon next to it. I recommend putting an image of yourself, similar to a head shot.

Header
The place at the top of your blog where your blog title/logo, subtitle, graphics and possibly the navigation bar will appear.

Home Page
The first page that the visitor to your blog will see. This is not necessary and not common but it is possible to create a page on your blog that makes an impact.

Page
Some applications allow you to create pages on your blog. This allows you to categorize your posts and your content. It can make your blog look like a website. In fact, it is possible to create a website on WordPress. This is something I do not recommend. It will function like a blog – in that your content will be added chronologically and it will be Search Engine Optimized for a blog. You won’t be able to meta-tag it the same way.

Ping
A signal sent from one website to another to notify that the content has been updated. They are usually used when one website links to another and receives content from it. I’m sure you’ve seen feeds from Twitter on websites on the side. You can also do this with your blog.

Plug-in
Third party tools – created by web developers – that enhance the functionality of your blog. Some charge a fee (which can be one time or function like a subscription).

Post
Content that you will create and put on your blog, appearing in reverse chronological order.

RSS Feed
Which means Real Simple Syndication. A means by which readers can subscribe to your content and view it via a feed reader. (See also Atom Feed and Feed Reader).

Sidebar
A column that appears on the left or the right of the main column that allows you to put widgets or content that enhances your posts.

Tag
Keywords that categorize your posts and are read by blog search engines, making your posts searchable.

Template or Themes
A pre-designed format that allows you to create content without any knowledge of website design. You can adjust colors, typefaces, sidebars and more.

Troll
Someone who makes negative comments or posts on the internet for the express purpose of insighting an angry response. (The best way to handle them is to ignore them and delete these comments from your blog or social media).

Widget
A tool that allows you to add functionality to your blog in the sidebar, particularly in WordPress. Examples include: Categories, Blogroll, RSS Feed, Atom Feed, Links and Social Media Buttons.

 

 

 

 

Social Media: Blogging: An Introduction

In 2011, Technorati.com (a powerful blog search engine) was tracking 120 million active blogs. That number has been growing at a rapid pace daily. There is an active audience for blogs and people will want to hear from you. They will be interested in what you have to say and want to hear more.

The word Blog is a combination of the words Web and Log. The blogging format was originally created for a single author to create a daily log of their activities. Almost like a diary. Today major companies and news outlets have what are called multi-author blogs. The New York Times has a Blog called ArtsBeat among many others. Even the Metropolitan Museum of Art has “Met Blogs”.

There are smaller blogs that referred to as Niche Blogs. Blogs that focus on one thing and do it well. Such as a neighborhood, a celebrity, a featured item or an artist. A good example of a neighborhood blog is We Heart Astoria: Delivering the Inside Scoop In and Out of Astoria. They combine this with active Social Media accounts and have 5,842 followers on Facebook as of this post.

The reason that there are so many blogs is that it is easy to start one. The only thing you need is a computer and access to the internet. You don’t need to know fancy internet code such as .html, .CSS or JavaScript. It’s as easy to use as a word processing software such as Microsoft Word. You can use code if you know how but you don’t need to. You can choose a design simply by choosing a theme and customizing it. You can create posts in text, audio, video or post images. There are blogs that are nothing but video and those are called Vlogs. There are also blogs that are nothing but audio and those are called Podcasts.

The difference between a blog and a website is that a blog is interactive and a website is static. People can and will comment and leave feedback on your blog. You will answer and suddenly a whole entire conversation has started. If you use good etiquette your commenters, followers and readers will tell their friends about you, link to your blog and tell other bloggers about you.

Those bloggers will link to your blog and you will link back. This will increase traffic to your blog exponentially. If you link your blog to your website – and you definitely should – it will increase traffic to your website as well. The most important thing a blog will do for you is to increase your exposure and your readers will come back for more because they can see who you are in a wonderful way.

A blog is a unique creative outlet. Remember always that you are an artist because you have something to say visually. Here is your place to put that into words. To let the world know, and those critics that matter, just what that message is again and again. Tell them what you like and don’t like, what inspires you, what you’re working on. You can simply tell your readers what you’re working on today, or what happened in your studio. You can review exhibitions you’ve gone to, giving your readers an artists perspective.  Believe me, that will fascinate them.

There are some things you can do to make your blog really visible and really good looking. In the coming posts I will go into that so please stay tuned.