Most people think of Social Media as Social Networking. Social Networking is one of only a vast range of tools at your disposal. I will break it down into simple terms in a minute. What they all have in common, however, is the ability to interact. To have a two way conversation. There are places on the internet where you will not have that ability, a website is a good example and on Social Media you can also turn off the ability to have that conversation but this is not something I recommend. On a website you might be able to click a “Like” or “Tweet” button but you won’t be able to comment or post, directly on that website.
Here are categories of Social Media:
• Social Networking – a platform, similar to blogging, where you can interact with people, create relationships and enhance the ones you already have. Facebook , LinkedIn, Twitter, Foursquare, etc.
• Blogging – short for web log, this is a place (like this blog for example), where you can write articles, post photos and videos and people can comment and share and repost your articles on their blogs. So far I have found that WordPress.com is the best platform because it has automatically built in functions and widgets that will share your posts on various Social Networking websites. I also like Blogspot.com, otherwise known as Blogger.com but not as much. It’s run by Google and has good search engine visibility but there aren’t enough widgets or built in things. I have had more traffic and comments on Word Press in a month than I had in three years of being on Blogspot.com
• Micro-Blogging – Twitter.com is a good example. You have a set amount of space (140 characters – spaces count as characters – on Twitter for example) to post. An original idea is to post several consecutive posts on one topic. I did a Twitter class on Digital Photography for example.
• Photo Sharing – websites like Pinterest.com, Flickr.com and Instagram.com It’s almost like a photo blog. You will post photos and people will comment or in the case of Pinterest.com, they will “re-pin” onto their boards.
• Video and Audio Sharing – this is a website where you would post audio or video and you would get comments and feedback. People will also share your posts and put them on their “Channels.” YouTube.com is a good example of Video Sharing. SoundCloud.com would be a good example of an audio sharing website.
• Podcasting – Audio or Video that you create and post – different from Video and Audio Sharing – that people listen to or watch, like listening to a radio show. It’s usually a series of informative recordings. These are available through a website or a platform like iTunes.
• Article Sharing – These are websites where you can post articles that you’ve written about different topics. They will be shared and re-posted and commented on. A good example of an article sharing website is hubpages.com
• Business Rating Websites – These are websites where users post information and reviews of existing brick and mortar businesses. Yelp.com is a good example.
• Crowd Source Funding – These websites work in conjunction with Social Networking websites to help you raise funds for certain projects, such as Kickstarter.com, Rockethub.com and GoFundMe.com. Some are all or nothing websites – raise all the funds or you won’t get paid (Kickstarter.com is one of these) – and some are get paid as you go (Rockethub.com and GoFundMe.com are get paid as you go websites).
The statistics of user numbers for these websites is huge! I will share some of this in future posts. Before Social Media, however, Word of Mouth marketing meant that one person could spread the word about you and your art with 20 people over a period of time. With the advent of Social Media – combined with mobile devices such as iPhones, Androids, iPads, Kindle Fire and more – one person can share information with 2000 people in a matter of minutes. This should give you a fair idea of the power of Social Media.
In future posts I will show you how to maximize your use of Social Media to get positive feedback and word of mouth about your art.